College of Business

Active

TDG(CityU): From Discovery to Action: Gamified Role-Play for Teaching Sustainability Finance to Generation Z

QI, Y. (Principal Investigator / Project Coordinator)

16/06/25 → …

Project: Research

TDG(CityU): Students' AI Partner: Creating a Large Language Model-Based Platform for Marketing Education

YANG, Z. (Principal Investigator / Project Coordinator)

16/06/25 → …

Project: Research

TDG(CityU): “Leading with Awareness”: Cultivating Mindful Leaders for an AI-Driven Future

KIM, Y. J. (Principal Investigator / Project Coordinator)

16/06/25 → …

Project: Research

TDG(CityU): Integrating Cybersecurity into Accounting: Leveraging Data from New Disclosure Requirements

WONG, F. (Principal Investigator / Project Coordinator)

16/06/25 → …

Project: Research

HMRF(FS): Digital Exclusion for Health? The Acceptability and Strategies in Using eHealth for Chronic Illness Management and Preventive Health Care Among Older Adults: A Mixed-method Study

LIN, S. L. (Principal Investigator / Project Coordinator), CHEN, Y. F. (Co-Investigator), CHEN, H.-T. (Co-Investigator), LI, X. (Co-Investigator), MANNING, M. G. (Co-Investigator) & SHUM, S. W. H. (Co-Investigator)

1/02/25 → …

Project: Research

ITF: LLM-based Intelligent Online Sales Agent Technology

LIAO, S. S. (Principal Investigator / Project Coordinator), CHAN, K. H. (Co-Investigator), SUN, G. (Co-Investigator) & WANG, K. (Co-Investigator)

1/02/25 → …

Project: Research

NSFC-SRI: 高维截面数据的个体异质性与时变机制异质性的统一分析方法与在资本资产定价中的应用

CUI, L. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

TDG(CityU): Learning Experience Enhancement: Teaching Millennials Ethical Leadership through Role-Play Simulation with Creative Media Techniques

CHAN, A. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

TBRS-ExtU-Lead: Enhancing Hong Kong's Role in Sustainable Supply Chain Finance via Technology Transformation

ZHANG, J. (Main Project Coordinator [External]) & LIU, G. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

MainGov: Illusion Of Stock Return Predictability: Find the Heterogeneity

HE, J. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

TBRS-ExtU-Lead: Enhancing Hong Kong's Role in Sustainable Supply Chain Finance via Technology Transformation

ZHANG, J. (Main Project Coordinator [External]) & YAN, H. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

TDG(CityU): Management Accounting Quest App: Gamified AI Learning Experience for Real-World Business Problem-Solving for Generation Z

KIRIUKHIN, O. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

ECS: Advances in Censored Quantile Regression: Time-dependent Covariates and Big Data Setup

CHU, C. W. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

ECS: Loyalty-Based State Control: Examining the Influence of Board Political Ideology on Corporate Decision Making in Autocratic Regimes

LIU, W. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

ECS: Measuring Skills and Understanding the Mechanism for Boosting Skill Development through Early Childhood Intervention

ZHOU, J. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

ECS: Walking and Chewing Gum at the Same Time? Assessing Environmental Performance of Unionized Facilities

SHIN, D. H. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

ECS: High Dimensional Spatio-Temporal Autoregressive Models for Matrix-Valued Time Series

DOU, B. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

GRF: Power Prospects: A New Look at Bureaucratic Corruptions

HU, A. (Principal Investigator / Project Coordinator) & MA, H. (Co-Investigator)

1/01/25 → …

Project: Research

GRF: The Effect of Complex Tax Administration on Small Businesses

PAPARCURI, C. S. (Principal Investigator / Project Coordinator) & WHITE, R. (Co-Investigator)

1/01/25 → …

Project: Research

GRF: Return it! How Infinite Scrolling versus Pagination Influence Online Product Return

SU, L. (Principal Investigator / Project Coordinator) & SENGUPTA, J. (Co-Investigator)

1/01/25 → …

Project: Research

GRF: High-Dimensional Factor Models with An Incomplete Set of Covariates: An Improved Estimator for Factor Analysis

HAN, X. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

GRF: Optimal Promotion and Pricing Strategies in the Presence of Online Customer Ratings in Service Systems

GUO, P. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

GRF: Are Asset Pricing Models Sparse?

HE, J. (Principal Investigator / Project Coordinator) & AVRAMOV, D. (Co-Investigator)

1/01/25 → …

Project: Research

GRF: Trustless Advertising Auctions with Asymmetric Information

DESPOTAKIS, S. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

GRF: Overcoming Asymmetric Information in ESG Integration

CHANG, D. (Principal Investigator / Project Coordinator)

1/01/25 → …

Project: Research

GRF: Dynamic Pricing and Channel Management: Substitutes or Complements?

LI, Y. D. (Principal Investigator / Project Coordinator) & Zhang, D. (Co-Investigator)

1/01/25 → …

Project: Research

DON_RMG: Generative AI for Digital Medicine

MA, J. (Principal Investigator / Project Coordinator)

1/12/24 → …

Project: Research

GRF: Auditing the Auditors: Commitment versus Professional Judgement

LU, J. (Principal Investigator / Project Coordinator) & GAO, P. (Co-Investigator)

1/12/24 → …

Project: Research

TDG(CityU): Team-based Learning: Student-led Social Media Promotion of CityUHK Brand

ZHAO, H. (Principal Investigator / Project Coordinator)

1/11/24 → …

Project: Research

GRF: Healthcare Resources Allocation: Targeting "The Right Intervention to the Right Population"

CHEN, Y. F. (Principal Investigator / Project Coordinator), LEUNG, E.Y.-M. (Co-Investigator) & LIN, S. (Co-Investigator)

1/10/24 → …

Project: Research

GRF: Algorithm Reactance in Online Investment Communities

ZUO, Z. (Principal Investigator / Project Coordinator) & WANG, W. (Co-Investigator)

1/10/24 → …

Project: Research

GRF: Why is the Metaverse so Addictive? The Role of Multimodal Interactive Experience

LEE, K. O. M. (Principal Investigator / Project Coordinator) & CHEUNG, C. M. K. (Co-Investigator)

1/09/24 → …

Project: Research

GRF: The Clash between “E” and “S”: Evidence from Chinese firms

HUANG, Q. (Principal Investigator / Project Coordinator)

1/09/24 → …

Project: Research

GRF: Competitive Ecology of Digital Markets: Concentration, Diversified Growth, and Product Distinctiveness in the Platform Economy

LU, A. (Principal Investigator / Project Coordinator) & MISHRA, A. N. (Co-Investigator)

1/09/24 → …

Project: Research

TDG(CityU): Empowering Millennials to Become Leaders in an UG Major Elective

CHAN, A. (Principal Investigator / Project Coordinator)

19/08/24 → …

Project: Research

GRF: To Follow or not to Follow? An Analysis of Competitive Peer Pressure, Information Free-Riding Incentives, and Cross-Listing Strategic Decisions

MA, Y. (Principal Investigator / Project Coordinator)

1/08/24 → …

Project: Research

GRF: Consumer Search over the Product Life Cycle: Evidence and Implications

ZHOU, Y. (Principal Investigator / Project Coordinator), LEUNG, J. H. (Co-Investigator) & ZHANG, S. (Co-Investigator)

1/08/24 → …

Project: Research

NSFC: 2025 Hong Kong Conference for FinTech, AI, and Big Data in Business

DOU, B. (Principal Investigator / Project Coordinator) & GAO, J. (Co-Investigator)

1/07/24 → …

Project: Research

ITF: AI-Driven Personalized Clothing Recommendation and 3D Fitting System

LIAO, S. S. (Principal Investigator / Project Coordinator)

1/06/24 → …

Project: Research

RIF: Integrating ChatGPT with Search Engine, Recommender System and Online Advertising to Enhance User Experience on Online Service Platforms

ZHAO, X. (Principal Investigator / Project Coordinator), KING, I. K. C. (Co-Investigator), LI, Y. D. (Co-Investigator), Li, Q. (Co-Investigator), QIN, S. Z. J. (Co-Investigator) & Xu, J. (Co-Investigator)

1/06/24 → …

Project: Research

DON_RMG: Stay or Leave? Drivers and Consequences of MNCs' Strategic Choice When Facing Exogenous Events - RMGS

YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)

1/01/24 → …

Project: Research

GRF-ExtU-Lead: Fighting the Inflation Caused by Foreign Price Shocks

QIU, Z. (Main Project Coordinator [External]) & TAM, X. S. (Principal Investigator / Project Coordinator)

1/01/24 → …

Project: Research

NSFC-SRI: 页面布局设计如何影响消费者的购买行为

SU, L. (Principal Investigator / Project Coordinator), 张匡杰 (Co-Investigator), 李宜威 (Co-Investigator) & 石豁达 (Co-Investigator)

1/01/24 → …

Project: Research

SCGov-CRI: 用户数据监管法规下的营销模型：人工智能算法推荐与数据披露

XU, Z. (Principal Investigator / Project Coordinator)

1/01/24 → …

Project: Research

GRF: Post Pandemic Social Division and Conflict: Theory and Experiments

HU, A. (Principal Investigator / Project Coordinator), BAO, T. (Co-Investigator) & SZECH, N. (Co-Investigator)

1/01/24 → …

Project: Research

GRF: Beyond Cognitive Appraisal: An AI Delegation Framework for Human-AI Collaborative Intelligence

LIU, J. (Principal Investigator / Project Coordinator) & YUE, W. T. (Co-Investigator)

1/01/24 → …

Project: Research

GRF: Defensive Response to Negative Reviews in P2P Markets

ZHAO, H. (Principal Investigator / Project Coordinator) & Kumar, S. (Co-Investigator)

1/01/24 → …

Project: Research

GRF: Are Smartphones Always Bad for Our Brain? The Positive Effect of Taking a Break with a Smartphone on Creativity

SONG, C. E. (Principal Investigator / Project Coordinator)

1/01/24 → …

Project: Research

GRF: Time-Varying Coefficient Modeling for Factor Selection in Asset Pricing

FENG, G. G. (Principal Investigator / Project Coordinator), QIAO, X. (Co-Investigator), YANG, J. (Co-Investigator) & ZHOU, Z. (Co-Investigator)

1/01/24 → …

Project: Research

GRF: Suppliers' Strategic Shifts by an Online Platform in a Fresh Product Market: Evidence from a Flower Marketplace

KWON, J. (Principal Investigator / Project Coordinator)

1/01/24 → …

Project: Research

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