營銷科學學報

營銷科學學報

清華大學出版社, China

Journal

Journal Metrics
1 - 5 out of 5Page size: 20

Research Output

  1. 2012
  2. Published

    企業的交互能力與交互策略: 基於網絡交互技術的一個研究框架

    莊貴軍, 廖貅武, 張緒兵 & 周南, Dec 2012, In: 營銷科學學報. 8, 4, p. 59 - 70

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  3. Published

    群體性複合需求情景下的顧客創新體驗與多樣化尋求

    鄔金濤, 陳峻松 & 竇文宇, 10 Sep 2012, In: 營銷科學學報. 8, 3, p. 120 - 129

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  4. 2011
  5. Published

    A Reflection of My 30-Year Journey as a Marketing Scholar: “He Who Overcomes Himself is Strong, and He Who is content is Rich”?

    ZHOU, N., 3 Sep 2011, In: 營銷科學學報. 7, 3, p. 1 - 7

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  6. Published

    在線品牌社群中E-社會資本的形成機制研究

    周志民, 賀和平, 蘇晨汀 & 周南, 1 Jun 2011, In: 營銷科學學報. 7, 2, p. 1 - 22

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib
  7. 2008
  8. Published

    友善和正直: 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究

    徐嵐, 楊志林, 周南 & 李福安, 2008, In: 營銷科學學報. 第四卷, 第一辑, p. 15 - 35

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Check@CityULib