Review of Business Research
Review of Business Research
ISSNs: 1546-2609
Additional searchable ISSN (electronic): 2378-9670
International Academy of Business and Ecomomics
Journal
Research Output
- 2017
- Published
The Importance of Experiential Marketing on Customer Loyalty
Lau, E. K. W. & Leung, C., Dec 2017, In: Review of Business Research. 17, 4, p. 13-20Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review