Psychology and Marketing
Psychology and Marketing
ISSNs: 0742-6046
Additional searchable ISSN (electronic): 1520-6793
Wiley Blackwell, United States
Scopus rating (2023): CiteScore 12.1 SJR 2.76 SNIP 2.065
Journal
Research Output
- 2023
It's not mine: Anthropomorphism attenuates the effect of psychological ownership on product-to-self judgment
ZHANG, Z., Zhou, Q. & Yan, D., Jun 2023, In: Psychology & Marketing. 40, 6, p. 1103-1114 12 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 5- 2018
The contrasting influences of incidental anger and fear on responses to a service failure
Su, L., Wan, L. C. & Wyer Jr, R. S., Sept 2018, In: Psychology and Marketing. 35, 9, p. 666-675Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 41- 2008
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, T., Li, H. & Biocca, F., Jul 2008, In: Psychology and Marketing. 25, 7, p. 568-586Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 161