Psychology and Marketing

Psychology and Marketing

ISSNs: 0742-6046

Additional searchable ISSN (electronic): 1520-6793

Wiley Blackwell, United States

Scopus rating (2023): CiteScore 12.1 SJR 2.76 SNIP 2.065

Journal

Journal Metrics
1 - 9 out of 9Page size: 20

Research Output

  1. 2023
  2. Published

    To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations

    Zhu, H., Zhu, Z., Ou, Y. & Yin, Y., Dec 2023, In: Psychology and Marketing. 40, 12, p. 2668-2685

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 4
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  3. 2017
  4. Published

    The influence of thematic product displays on consumers: An elaboration-based account

    Lam, S. Y., Ho-ying Fu, J. & Li, D., Sept 2017, In: Psychology and Marketing. 34, 9, p. 868-883

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 15
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  5. Published

    Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

    Gong, W. & Li, X., 1 Jul 2017, In: Psychology and Marketing. 34, 7, p. 720-732

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 219
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  6. 2013
  7. Published

    Does service employee arrogance discourage sales of luxury brands in emerging economies?

    Wang, X., Chow, C. W. C. & Luk, C. L., Oct 2013, In: Psychology and Marketing. 30, 10, p. 918-933

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 19
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  8. 2012
  9. Published

    Consumers' Views of Feng Shui: Antecedents and Behavioral Consequences

    Luk, C.-L., Wan, W. W. N., Chow, R. P. M., Chow, C. W. C., Fam, K.-S., Wu, P. & Kim, S., Jul 2012, In: Psychology and Marketing. 29, 7, p. 488-501

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 10
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  10. Published

    The Key Components of Feng Shui and Their Implications for Marketing

    Yau, O. H. M., Jul 2012, In: Psychology and Marketing. 29, 7, p. 479-487

    Research output: Journal Publications and Reviews › Editorial Preface › peer-review

    Scopus citations: 5
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  11. Published

    Interpersonal Relationship, Service Quality, Seller Expertise: How Important Are They to Adolescent Consumers?

    Wan, W. W. N., Luk, C.-L., Fam, K.-S., Wu, P. & Chow, C. W. C., May 2012, In: Psychology and Marketing. 29, 5, p. 365-377

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 20
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  12. 2004
  13. Published

    Customer perceived value, satisfaction, and loyalty: The role of switching costs

    Yang, Z. & Peterson, R. T., Oct 2004, In: Psychology and Marketing. 21, 10, p. 799-822

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1346
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  14. 2003
  15. Published

    Face Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?

    Bao, Y., Zhou, K. Z. & Su, C., Aug 2003, In: Psychology and Marketing. 20, 8, p. 733-755

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 337
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