Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus rating (2023): CiteScore 8.6 SJR 5.643 SNIP 2.562

Journal

Journal Metrics

Research Output

  1. 2023
  2. Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

    Guo, L., May 2023, In: Marketing Science. 42, 3, p. 614-633

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  3. “We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened

    Guo, L. & Xu, W., Mar 2023, In: Marketing Science. 42, 2, p. 214-232

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 2
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  4. 2022
  5. Strategic Communication Before Price Haggling: A Tale of Two Orientations

    Guo, L., Sept 2022, In: Marketing Science. 41, 5, p. 922-940

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  6. 2021
  7. Endogenous evaluation and sequential search

    Guo, L., May 2021, In: Marketing Science. 40, 3, p. 413-427

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 4
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  8. 2020
  9. Upstream exploitation and strategic disclosure

    Guo, L., Sept 2020, In: Marketing Science. 39, 5, p. 923-938

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 11
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  10. 2019
  11. Product line design under preference uncertainty using aggregate consumer data

    Xu, Z. & Dukes, A., Jul 2019, In: Marketing Science. 38, 4, p. 669-689

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 24
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  12. 2015
  13. Product and Pricing Decisions in Crowdfunding

    Hu, M., Li, X. & Shi, M., May 2015, In: Marketing Science. 34, 3, p. 331-345

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 212
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  14. 2013
  15. Multilateral bargaining and downstream competition

    Guo, L. & Iyer, G., May 2013, In: Marketing Science. 32, 3, p. 411-430

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 53
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  16. 2012
  17. Consumer deliberation and product line design

    Guo, L. & Zhang, J., Nov 2012, In: Marketing Science. 31, 6, p. 995-1007

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 105
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  18. 2010
  19. Information acquisition and sharing in a vertical relationship

    Guo, L. & Iyer, G., May 2010, In: Marketing Science. 29, 3, p. 483-506

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 112
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  20. 2009
  21. Service cancellation and competitive refund policy

    Guo, L., Sept 2009, In: Marketing Science. 28, 5, p. 901-917

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 35
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  22. The benefits of downstream information acquisition

    Guo, L., May 2009, In: Marketing Science. 28, 3, p. 457-471

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 143
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  23. Voluntary quality disclosure and market interaction

    Guo, L. & Zhao, Y., May 2009, In: Marketing Science. 28, 3, p. 488-501

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 134
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  24. 2008
  25. Optimal mechanism for selling a set of commonly ranked objects

    Feng, J., May 2008, In: Marketing Science. 27, 3, p. 501-512

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 30
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  26. 2006
  27. Removing the boundary between structural and reduced-form models

    Guo, L., Nov 2006, In: Marketing Science. 25, 6, p. 629-632

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  28. Consumption flexibility, product configuration, and market competition

    Guo, L., Mar 2006, In: Marketing Science. 25, 2, p. 116-130

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 45
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