Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus rating (2023): CiteScore 8.6 SJR 5.643 SNIP 2.562

Journal

Journal Metrics

Research Output

  1. 2024
  2. Published

    Commentary on “Dynamic Incentives in Sales Force Compensation”

    Kong, X., Cheng, Q. & Yu, Y., Jan 2024, In: Marketing Science. 43, 1, p. 229-231

    Research output: Journal Publications and ReviewsComment/debate

    Scopus citations: 1
    Check@CityULib
  3. Published

    Endogenous Consumption and Metered Paywalls

    Wang, C., Zhou, B. & Joshi, Y. V., Jan 2024, In: Marketing Science. 43, 1, p. 158-177

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
    Check@CityULib
  4. 2022
  5. Online published

    Superior Knowledge, Price Discrimination, and Customer Inspection

    Li, X. & Xu, Z., 17 Mar 2022, (Online published) In: Marketing Science.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 6
    Check@CityULib
  6. 2021
  7. Published

    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 8
    Check@CityULib
  8. 2019
  9. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 23
    Check@CityULib
  10. 2014
  11. Published

    Sell probabilistic goods? a behavioral explanation for opaque selling

    Huang, T. & Yu, Y., Sept 2014, In: Marketing Science. 33, 5, p. 743-759

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 59
    Check@CityULib
  12. 2013
  13. Published

    Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”

    Lan, Y., Li, Y. & Hua, Z., Sept 2013, In: Marketing Science. 32, 5, p. 821-823

    Research output: Journal Publications and ReviewsComment/debatepeer-review

    Scopus citations: 8
    Check@CityULib
  14. 2006
  15. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
    Check@CityULib