Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus rating (2023): CiteScore 8.6 SJR 5.643 SNIP 2.562

Journal

Journal Metrics
1 - 8 out of 8Page size: 20

Research Output

  1. 2024
  2. Published

    Commentary on “Dynamic Incentives in Sales Force Compensation”

    Kong, X., Cheng, Q. & Yu, Y., Jan 2024, In: Marketing Science. 43, 1, p. 229-231

    Research output: Journal Publications and Reviews › Comment/debate

    Scopus citations: 2
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  3. Published

    Endogenous Consumption and Metered Paywalls

    Wang, C., Zhou, B. & Joshi, Y. V., Jan 2024, In: Marketing Science. 43, 1, p. 158-177

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
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  4. 2022
  5. Online published

    Superior Knowledge, Price Discrimination, and Customer Inspection

    Li, X. & Xu, Z., 17 Mar 2022, (Online published) In: Marketing Science.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 13
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  6. 2021
  7. Published

    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 8
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  8. 2019
  9. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 30
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  10. 2014
  11. Published

    Sell probabilistic goods? a behavioral explanation for opaque selling

    Huang, T. & Yu, Y., Sept 2014, In: Marketing Science. 33, 5, p. 743-759

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 67
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  12. 2013
  13. Published

    Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”

    Lan, Y., Li, Y. & Hua, Z., Sept 2013, In: Marketing Science. 32, 5, p. 821-823

    Research output: Journal Publications and Reviews › Comment/debate › peer-review

    Scopus citations: 8
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  14. 2006
  15. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 9
    Check@CityULib