Marketing Science
Marketing Science
ISSNs: 0732-2399
Additional searchable ISSN (Electronic): 1526-548X
INFORMS Inst.for Operations Res.and the Management Sciences, United States
Scopus rating (2021): CiteScore 6.5 SJR 6.584 SNIP 2.386
Journal
Research Output
- 2022
- Online published
Superior Knowledge, Price Discrimination, and Customer Inspection
Li, X. & Xu, Z., 17 Mar 2022, (Online published) In: Marketing Science.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3 - 2021
- Published
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - 2019
Product line design under preference uncertainty using aggregate consumer data
Xu, Z. & Dukes, A., Jul 2019, In: Marketing Science. 38, 4, p. 669-689Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 19- Published
Managing Consumer Deliberations in a Decentralized Distribution Channel
Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 15 - 2015
Product and Pricing Decisions in Crowdfunding
Hu, M., Li, X. & Shi, M., May 2015, In: Marketing Science. 34, 3, p. 331-345Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 172- 2014
- Published
Sell probabilistic goods? a behavioral explanation for opaque selling
Huang, T. & Yu, Y., Sep 2014, In: Marketing Science. 33, 5, p. 743-759Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 50 - 2013
- Published
Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”
Lan, Y., Li, Y. & Hua, Z., Sep 2013, In: Marketing Science. 32, 5, p. 821-823Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › Comment/debate › peer-review
Scopus citations: 8 - 2008
Optimal mechanism for selling a set of commonly ranked objects
Feng, J., May 2008, In: Marketing Science. 27, 3, p. 501-512Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 30- 2006
- Published
Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts
Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8