Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (Electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus (2020), Scopus (2020), Scopus rating (2020): CiteScore 5.7

Journal

Journal Metrics

Research Output

  1. 2020
  2. Accepted/In press/Filed

    Targeted Advertising and Consumer Inference

    Shin, J. & YU, J. J., 3 Dec 2020, (Accepted/In press/Filed) In : Marketing Science.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  3. Accepted/In press/Filed

    A Model of Brand Architecture Choice: A Branded House vs. A House of Brands

    YU, J. J., 14 May 2020, (Accepted/In press/Filed) In : Marketing Science.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  4. 2019
  5. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In : Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
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  6. 2015
  7. Product and Pricing Decisions in Crowdfunding

    Hu, M., Li, X. & Shi, M., May 2015, In : Marketing Science. 34, 3, p. 331-345

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 93
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  8. 2014
  9. Published

    Sell probabilistic goods? a behavioral explanation for opaque selling

    Huang, T. & Yu, Y., Sep 2014, In : Marketing Science. 33, 5, p. 743-759

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 31
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  10. 2013
  11. Published

    Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”

    Lan, Y., Li, Y. & Hua, Z., Sep 2013, In : Marketing Science. 32, 5, p. 821-823

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)Comment/debatepeer-review

    Scopus citations: 7
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  12. 2008
  13. Optimal mechanism for selling a set of commonly ranked objects

    Feng, J., May 2008, In : Marketing Science. 27, 3, p. 501-512

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 30
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  14. 2006
  15. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In : Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 8
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