Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus rating (2023): CiteScore 8.6 SJR 5.643 SNIP 2.562

Journal

Journal Metrics

Research Output

  1. 2024
  2. Published

    Endogenous Consumption and Metered Paywalls

    Wang, C., Zhou, B. & Joshi, Y. V., Jan 2024, In: Marketing Science. 43, 1, p. 158-177

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  3. 2023
  4. Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

    Guo, L., May 2023, In: Marketing Science. 42, 3, p. 614-633

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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  5. “We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened

    Guo, L. & Xu, W., Mar 2023, In: Marketing Science. 42, 2, p. 214-232

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 1
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  6. 2022
  7. Strategic Communication Before Price Haggling: A Tale of Two Orientations

    Guo, L., Sept 2022, In: Marketing Science. 41, 5, p. 922-940

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  8. Online published

    Superior Knowledge, Price Discrimination, and Customer Inspection

    Li, X. & Xu, Z., 17 Mar 2022, (Online published) In: Marketing Science.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 6
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  9. 2021
  10. Endogenous evaluation and sequential search

    Guo, L., May 2021, In: Marketing Science. 40, 3, p. 413-427

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 4
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  11. Published

    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 7
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  12. 2020
  13. Upstream exploitation and strategic disclosure

    Guo, L., Sept 2020, In: Marketing Science. 39, 5, p. 923-938

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 11
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  14. 2019
  15. Product line design under preference uncertainty using aggregate consumer data

    Xu, Z. & Dukes, A., Jul 2019, In: Marketing Science. 38, 4, p. 669-689

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 24
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  16. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 23
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  17. 2015
  18. Product and Pricing Decisions in Crowdfunding

    Hu, M., Li, X. & Shi, M., May 2015, In: Marketing Science. 34, 3, p. 331-345

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 209
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  19. 2014
  20. Published

    Sell probabilistic goods? a behavioral explanation for opaque selling

    Huang, T. & Yu, Y., Sept 2014, In: Marketing Science. 33, 5, p. 743-759

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 57
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  21. 2013
  22. Published

    Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”

    Lan, Y., Li, Y. & Hua, Z., Sept 2013, In: Marketing Science. 32, 5, p. 821-823

    Research output: Journal Publications and ReviewsComment/debatepeer-review

    Scopus citations: 8
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  23. Multilateral bargaining and downstream competition

    Guo, L. & Iyer, G., May 2013, In: Marketing Science. 32, 3, p. 411-430

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 52
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  24. 2012
  25. Consumer deliberation and product line design

    Guo, L. & Zhang, J., Nov 2012, In: Marketing Science. 31, 6, p. 995-1007

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 105
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  26. 2010
  27. Information acquisition and sharing in a vertical relationship

    Guo, L. & Iyer, G., May 2010, In: Marketing Science. 29, 3, p. 483-506

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 112
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  28. 2009
  29. Service cancellation and competitive refund policy

    Guo, L., Sept 2009, In: Marketing Science. 28, 5, p. 901-917

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 35
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  30. The benefits of downstream information acquisition

    Guo, L., May 2009, In: Marketing Science. 28, 3, p. 457-471

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 141
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  31. Voluntary quality disclosure and market interaction

    Guo, L. & Zhao, Y., May 2009, In: Marketing Science. 28, 3, p. 488-501

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 133
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  32. 2008
  33. Optimal mechanism for selling a set of commonly ranked objects

    Feng, J., May 2008, In: Marketing Science. 27, 3, p. 501-512

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 30
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