Marketing Science
Marketing Science
ISSNs: 0732-2399
Additional searchable ISSN (Electronic): 1526-548X
INFORMS Inst.for Operations Res.and the Management Sciences, United States
Scopus (2020), Scopus (2020), Scopus rating (2020): CiteScore 5.7
Journal
Research Output
- 2020
- Accepted/In press/Filed
Targeted Advertising and Consumer Inference
Shin, J. & YU, J. J., 3 Dec 2020, (Accepted/In press/Filed) In : Marketing Science.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Accepted/In press/Filed
A Model of Brand Architecture Choice: A Branded House vs. A House of Brands
YU, J. J., 14 May 2020, (Accepted/In press/Filed) In : Marketing Science.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- 2019
- Published
Managing Consumer Deliberations in a Decentralized Distribution Channel
Li, X., Li, Y. & Shi, M., Jan 2019, In : Marketing Science. 38, 1, p. 170-190Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 5 - 2015
Product and Pricing Decisions in Crowdfunding
Hu, M., Li, X. & Shi, M., May 2015, In : Marketing Science. 34, 3, p. 331-345Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 93- 2014
- Published
Sell probabilistic goods? a behavioral explanation for opaque selling
Huang, T. & Yu, Y., Sep 2014, In : Marketing Science. 33, 5, p. 743-759Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 31 - 2013
- Published
Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”
Lan, Y., Li, Y. & Hua, Z., Sep 2013, In : Marketing Science. 32, 5, p. 821-823Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › Comment/debate › peer-review
Scopus citations: 7 - 2008
Optimal mechanism for selling a set of commonly ranked objects
Feng, J., May 2008, In : Marketing Science. 27, 3, p. 501-512Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 30- 2006
- Published
Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts
Liyuan, W., Nov 2006, In : Marketing Science. 25, 6, p. 678-680Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8