Marketing Science

Marketing Science

ISSNs: 0732-2399

Additional searchable ISSN (Electronic): 1526-548X

INFORMS Inst.for Operations Res.and the Management Sciences, United States

Scopus rating (2021): CiteScore 6.5 SJR 6.584 SNIP 2.386

Journal

Journal Metrics
1 - 9 out of 9Page size: 20

Research Output

  1. 2022
  2. Online published

    Superior Knowledge, Price Discrimination, and Customer Inspection

    Li, X. & Xu, Z., 17 Mar 2022, (Online published) In: Marketing Science.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  3. 2021
  4. Published

    A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

    Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 2
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  5. 2019

  6. Product line design under preference uncertainty using aggregate consumer data

    Xu, Z. & Dukes, A., Jul 2019, In: Marketing Science. 38, 4, p. 669-689

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 11
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  7. Published

    Managing Consumer Deliberations in a Decentralized Distribution Channel

    Li, X., Li, Y. & Shi, M., Jan 2019, In: Marketing Science. 38, 1, p. 170-190

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  8. 2015

  9. Product and Pricing Decisions in Crowdfunding

    Hu, M., Li, X. & Shi, M., May 2015, In: Marketing Science. 34, 3, p. 331-345

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 148
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  10. 2014
  11. Published

    Sell probabilistic goods? a behavioral explanation for opaque selling

    Huang, T. & Yu, Y., Sep 2014, In: Marketing Science. 33, 5, p. 743-759

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 42
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  12. 2013
  13. Published

    Commentary On “Equilibrium Returns Policies in the Presence of Supplier Competition”

    Lan, Y., Li, Y. & Hua, Z., Sep 2013, In: Marketing Science. 32, 5, p. 821-823

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › Comment/debate › peer-review

    Scopus citations: 8
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  14. 2008

  15. Optimal mechanism for selling a set of commonly ranked objects

    Feng, J., May 2008, In: Marketing Science. 27, 3, p. 501-512

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 30
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  16. 2006
  17. Published

    Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

    Liyuan, W., Nov 2006, In: Marketing Science. 25, 6, p. 678-680

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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