Marketing Research
Marketing Research
ISSNs: 1040-8460
American Marketing Association, United States
Scopus rating (2012): CiteScore 0.1 SJR 0.108 SNIP 0
Journal
Research Output
- 2003
- Published
I read about it online ...
Yang, Z. & Peterson, R. T., Dec 2003, In: Marketing Research. 15, 4, p. 26-31Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal › peer-review
Scopus citations: 7