Marketing Letters

Marketing Letters

ISSNs: 0923-0645

Additional searchable ISSN (Electronic): 1573-059X

Springer New York LLC, United States

Scopus rating (2021): CiteScore 3.4 SJR 1.22 SNIP 1.398

Journal

Journal Metrics
1 - 3 out of 3Page size: 20

Research Output

  1. 2017
  2. Published

    Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization

    Zhang, C., Li, J. J. & Huang, Y., 1 Jun 2017, In: Marketing Letters. 28, 2, p. 305-319

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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  3. 2015
  4. Published

    Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers

    Wei, L. & Xiao, J., Mar 2015, In: Marketing Letters. 26, 1, p. 99-114

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 6
    Check@CityULib
  5. 2012
  6. Published

    The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust

    Guo, W. & Main, K. J., 2012, In: Marketing Letters. 23, 4, p. 959-971

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 18
    Check@CityULib