Marketing Letters

Marketing Letters

ISSNs: 0923-0645

Additional searchable ISSN (Electronic): 1573-059X

Springer New York LLC, United States

Scopus rating (2021): CiteScore 3.4

Journal

Journal Metrics

Research Output

  1. 2017
  2. Published

    Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization

    Zhang, C., Li, J. J. & Huang, Y., 1 Jun 2017, In: Marketing Letters. 28, 2, p. 305-319

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 7
    Check@CityULib
  3. 2015
  4. Published

    Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers

    Wei, L. & Xiao, J., Mar 2015, In: Marketing Letters. 26, 1, p. 99-114

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 5
    Check@CityULib
  5. 2012
  6. Published

    The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust

    Guo, W. & Main, K. J., 2012, In: Marketing Letters. 23, 4, p. 959-971

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 14
    Check@CityULib