Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing
ISSNs: 2040-7122, 1750-5933
Emerald Group Publishing Ltd.
Scopus rating (2021): CiteScore 9.1 SJR 1.563 SNIP 2.756
Journal
Research Output
- 2023
- Published
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, H., Wang, X., Wang, S., Zhou, W. & Yang, Z., 25 Jan 2023, In: Journal of Research in Interactive Marketing. 17, 1, p. 126-139Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3 - 2021
- Online published
Make the apps stand out: discoverability and perceived value are vital for adoption
Jiang, L., Zhou, W., Ren, Z. & Yang, Z., 28 Sep 2021, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3