Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing
ISSNs: 2040-7122, 1750-5933
Emerald Group Publishing Ltd.
Scopus rating (2023): CiteScore 17.8 SJR 2.359 SNIP 2.486
Journal
Research Output
- 2024
- Online published
Buyer-seller interaction dynamics: a multidimensional assessment of seller reputation and perceived freedom in curbing opportunism in online platforms
Yuan, J., Ahmad, B., Yang, Z. & Ye, Q., 6 Sept 2024, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 2023
- Published
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, H., Wang, X., Wang, S., Zhou, W. & Yang, Z., 25 Jan 2023, In: Journal of Research in Interactive Marketing. 17, 1, p. 126-139Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 21 - 2021
- Online published
Make the apps stand out: discoverability and perceived value are vital for adoption
Jiang, L., Zhou, W., Ren, Z. & Yang, Z., 28 Sept 2021, (Online published) In: Journal of Research in Interactive Marketing.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 16