Journal of Research in Interactive Marketing

Journal of Research in Interactive Marketing

ISSNs: 2040-7122, 1750-5933

Emerald Group Publishing Ltd.

Scopus rating (2022): CiteScore 12.6 SJR 2.833 SNIP 2.412

Journal

Journal Metrics

Research Output

  1. 2023
  2. Published

    The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

    Li, H., Wang, X., Wang, S., Zhou, W. & Yang, Z., 25 Jan 2023, In: Journal of Research in Interactive Marketing. 17, 1, p. 126-139

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 11
    Check@CityULib
  3. 2021
  4. Online published

    Make the apps stand out: discoverability and perceived value are vital for adoption

    Jiang, L., Zhou, W., Ren, Z. & Yang, Z., 28 Sept 2021, (Online published) In: Journal of Research in Interactive Marketing.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
    Check@CityULib