Journal of Promotion Management

Journal of Promotion Management

ISSNs: 1049-6491

Routledge

Scopus rating (2023): CiteScore 6.1 SJR 0.69 SNIP 1.003

Journal

Journal Metrics
1 - 2 out of 2Page size: 20

Research Output

  1. 2024
  2. Published

    Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type

    Jia, W., Fu, L. & Dai, Y., 2024, In: Journal of Promotion Management. 30, 4, p. 615-638

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3
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  3. 2020
  4. Published

    Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

    Huang, G., 2020, In: Journal of Promotion Management. 26, 3, p. 396–433

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
    Check@CityULib