Journal of Promotion Management

Journal of Promotion Management

ISSNs: 1049-6491

Routledge

Scopus rating (2023): CiteScore 6.1 SJR 0.69 SNIP 1.003

Journal

Journal Metrics
1 - 6 out of 6Page size: 20

Research Output

  1. 2024
  2. Published

    Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type

    Jia, W., Fu, L. & Dai, Y., 2024, In: Journal of Promotion Management. 30, 4, p. 615-638

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
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  3. 2020
  4. Published

    Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

    Huang, G., 2020, In: Journal of Promotion Management. 26, 3, p. 396–433

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
    Check@CityULib
  5. 2016

  6. Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

    Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 10
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  7. 2012

  8. Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising

    Pan, P.-L., Meng, J. & Zhou, S., Apr 2012, In: Journal of Promotion Management. 18, 2, p. 189-208

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 9
    Check@CityULib
  9. 2007

  10. Consumer responses to sexual magazine covers on a men's magazine

    Reichert, T. & Zhou, S., 2007, In: Journal of Promotion Management. 13, 1/2, p. 127-144

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
    Check@CityULib

  11. Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema

    Ye, Y. & Zhou, S., 2007, In: Journal of Promotion Management. 13, 1/2, p. 55-73

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3
    Check@CityULib