Journal of Promotion Management

Journal of Promotion Management

ISSNs: 1049-6491

Routledge

Scopus rating (2018): CiteScore 1.04 SJR 0.316 SNIP 0.589

Journal

Journal Metrics

Research Output

  1. 2020
  2. Published

    Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

    Huang, G., 2020, In : Journal of Promotion Management. 26, 3, p. 396–433

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  3. 2016
  4. Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

    Huang, G., 2 Sep 2016, In : Journal of Promotion Management. 22, 5, p. 665-683

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 3
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