Journal of Product and Brand Management

Journal of Product and Brand Management

ISSNs: 1061-0421

Emerald Group Publishing Limited, United Kingdom

Scopus rating (2018): CiteScore 2.59 SJR 0.858 SNIP 1.127

Journal

Journal Metrics

Research Output

  1. 2020
  2. Published

    Consumer response to negative celebrity publicity: The effects of moral reasoning strategies and fan identification

    Wang, S. & Kim, K. J., 2020, In : Journal of Product and Brand Management. 29, 1, p. 114-123

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  3. 2015
  4. Published

    Brand trust in a cross-cultural context: Test for robustness of an alternative measurement model

    Li, F., Xu, L., Li, T. & Zhou, N., 2015, In : Journal of Product and Brand Management. 24, 5, p. 462-471

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 8
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  5. 2012
  6. Published

    The role of brand image congruity in Chinese consumers' brand preference

    Hu, J., Liu, X., Wang, S. & Yang, Z., Feb 2012, In : Journal of Product and Brand Management. 21, 1, p. 26-34

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 18
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