Journal of Product and Brand Management

Journal of Product and Brand Management

ISSNs: 1061-0421

Emerald Group Publishing Limited, United Kingdom

Scopus rating (2021): CiteScore 6.2 SJR 0.999 SNIP 1.295

Journal

Journal Metrics

Research Output

  1. 2022
  2. Published

    To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

    Lu, Y., Wang, Z., Yang, D. & Kakuda, N., 6 Jan 2022, In: Journal of Product and Brand Management. 31, 1, p. 127–148

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  3. 2020
  4. Published

    Consumer response to negative celebrity publicity: The effects of moral reasoning strategies and fan identification

    Wang, S. & Kim, K. J., 2020, In: Journal of Product and Brand Management. 29, 1, p. 114-123

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 11
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  5. 2015
  6. Published

    Brand trust in a cross-cultural context: Test for robustness of an alternative measurement model

    Li, F., Xu, L., Li, T. & Zhou, N., 2015, In: Journal of Product and Brand Management. 24, 5, p. 462-471

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 11
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  7. 2012
  8. Published

    The role of brand image congruity in Chinese consumers' brand preference

    Hu, J., Liu, X., Wang, S. & Yang, Z., Feb 2012, In: Journal of Product and Brand Management. 21, 1, p. 26-34

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 28
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