Journal of Product and Brand Management
Journal of Product and Brand Management
ISSNs: 1061-0421
Emerald Group Publishing Limited, United Kingdom
Scopus rating (2021): CiteScore 6.2 SJR 0.999 SNIP 1.295
Journal
Research Output
- 2022
- Published
To be or not to be equal: the impact of pride on brands associated with dissociative out-groups
Lu, Y., Wang, Z., Yang, D. & Kakuda, N., 6 Jan 2022, In: Journal of Product and Brand Management. 31, 1, p. 127–148Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 1 - 2020
- Published
Consumer response to negative celebrity publicity: The effects of moral reasoning strategies and fan identification
Wang, S. & Kim, K. J., 2020, In: Journal of Product and Brand Management. 29, 1, p. 114-123Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 17 - 2015
- Published
Brand trust in a cross-cultural context: Test for robustness of an alternative measurement model
Li, F., Xu, L., Li, T. & Zhou, N., 2015, In: Journal of Product and Brand Management. 24, 5, p. 462-471Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 11 - 2012
- Published
The role of brand image congruity in Chinese consumers' brand preference
Hu, J., Liu, X., Wang, S. & Yang, Z., Feb 2012, In: Journal of Product and Brand Management. 21, 1, p. 26-34Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 31