Journal of Marketing Research

Journal of Marketing Research

ISSNs: 0022-2437

Additional searchable ISSN (electronic): 1547-7193

American Marketing Association, United States

Scopus rating (2023): CiteScore 10.3 SJR 5.984 SNIP 2.467

Journal

Journal Metrics
1 - 2 out of 2Page size: 20

Research Output

  1. 2022

  2. The Credibility of Communication in a Pandemic

    Guo, L., 10 Sept 2022, (Online published) In: Journal of Marketing Research.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
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  3. 2015

  4. Inequity aversion and fair selling

    Guo, L., 1 Feb 2015, In: Journal of Marketing Research. 52, 1, p. 77-89

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 37
    Check@CityULib