Journal of Marketing Research

Journal of Marketing Research

ISSNs: 0022-2437

Additional searchable ISSN (electronic): 1547-7193

American Marketing Association, United States

Scopus rating (2023): CiteScore 10.3 SJR 5.984 SNIP 2.467

Journal

Journal Metrics
1 - 12 out of 12Page size: 20

Research Output

  1. 2023
  2. Published

    Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking

    Liang, Y., Huang, Z. & Su, L., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 812-833

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3
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  3. Published

    Phone and Self: How Smartphone Use Increases the Preference for Uniqueness

    Song, C. E. & Sela, A., Jun 2023, In: Journal of Marketing Research. 60, 3, p. 473-488

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 11
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  4. 2022

  5. The Credibility of Communication in a Pandemic

    Guo, L., 10 Sept 2022, (Online published) In: Journal of Marketing Research.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
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  6. 2021
  7. Published

    First-Price Auctions in Online Display Advertising

    Despotakis, S., Ravi, R. & Sayedi, A., Oct 2021, In: Journal of Marketing Research. 58, 5, p. 888–907

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 16
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  8. Published

    How Life-Role Transitions Shape Consumer Responses to Brand Extensions

    Su, L., Monga, A. B. & Jiang, Y., Jun 2021, In: Journal of Marketing Research. 58, 3, p. 579-594 16 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 23
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  9. 2020
  10. Published

    Toward a Process-Transfer Model of the Endorser Effect

    Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 15
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  11. Published

    Transparency of Behavior-Based Pricing

    Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 28
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  12. 2015

  13. Inequity aversion and fair selling

    Guo, L., 1 Feb 2015, In: Journal of Marketing Research. 52, 1, p. 77-89

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 35
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  14. 2013
  15. Published

    Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation

    ANTIA, K. D., ZHENG, X. & FRAZIER, G. L., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 577-589

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 71
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  16. Published

    Observer Effects of Punishment in a Distribution Network

    WANG, D. T., GU, F. F. & DONG, M. C., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 627-643

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 70
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  17. 2011
  18. Published

    Unstructured direct elicitation of decision rules

    Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 29
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  19. 2003
  20. Published

    A temporal dynamic model of spousal family purchase-decision behavior

    Su, C., Fern, E. F. & Ye, K., Aug 2003, In: Journal of Marketing Research. 40, 3, p. 268-281

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 59
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