Journal of Marketing Research

Journal of Marketing Research

ISSNs: 0022-2437

Additional searchable ISSN (Electronic): 1547-7193

American Marketing Association, United States

Scopus rating (2021): CiteScore 8.1 SJR 5.372 SNIP 2.831

Journal

Journal Metrics
1 - 8 out of 8Page size: 20

Research Output

  1. 2021
  2. Published

    First-Price Auctions in Online Display Advertising

    Despotakis, S., Ravi, R. & Sayedi, A., Oct 2021, In: Journal of Marketing Research. 58, 5, p. 888–907

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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  3. Published

    How Life-Role Transitions Shape Consumer Responses to Brand Extensions

    Su, L., Monga, A. B. & Jiang, Y., Jun 2021, In: Journal of Marketing Research. 58, 3, p. 579-594 16 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 6
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  4. 2020
  5. Published

    Toward a Process-Transfer Model of the Endorser Effect

    Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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  6. Published

    Transparency of Behavior-Based Pricing

    Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 11
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  7. 2013
  8. Published

    Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation

    ANTIA, K. D., ZHENG, X. & FRAZIER, G. L., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 577-589

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 58
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  9. Published

    Observer Effects of Punishment in a Distribution Network

    WANG, D. T., GU, F. F. & DONG, M. C., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 627-643

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 50
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  10. 2011
  11. Published

    Unstructured direct elicitation of decision rules

    Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 24
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  12. 2003
  13. Published

    A temporal dynamic model of spousal family purchase-decision behavior

    Su, C., Fern, E. F. & Ye, K., Aug 2003, In: Journal of Marketing Research. 40, 3, p. 268-281

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 51
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