Journal of Marketing Research
Journal of Marketing Research
ISSNs: 0022-2437
Additional searchable ISSN (Electronic): 1547-7193
American Marketing Association, United States
Scopus rating (2021): CiteScore 8.1 SJR 5.372 SNIP 2.831
Journal
Research Output
- 2022
- Online published
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
Liang, Y., Huang, Z. & Su, L., 18 Oct 2022, (Online published) In: Journal of Marketing Research.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Online published
Phone and Self: How Smartphone Use Increases the Preference for Uniqueness
Song, C. E. & Sela, A., 3 Aug 2022, (Online published) In: Journal of Marketing Research.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - 2021
- Published
First-Price Auctions in Online Display Advertising
Despotakis, S., Ravi, R. & Sayedi, A., Oct 2021, In: Journal of Marketing Research. 58, 5, p. 888–907Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - Published
How Life-Role Transitions Shape Consumer Responses to Brand Extensions
Su, L., Monga, A. B. & Jiang, Y., Jun 2021, In: Journal of Marketing Research. 58, 3, p. 579-594 16 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 6 - 2020
- Published
Toward a Process-Transfer Model of the Endorser Effect
Wong, V. C., Fock, H. & Ho, C. K. Y., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 7 - Published
Transparency of Behavior-Based Pricing
Li, X., Li, K. J. & Wang, X., Feb 2020, In: Journal of Marketing Research. 57, 1, p. 78-99 22 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 15 - 2013
- Published
Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation
ANTIA, K. D., ZHENG, X. & FRAZIER, G. L., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 577-589Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 64 - Published
Observer Effects of Punishment in a Distribution Network
WANG, D. T., GU, F. F. & DONG, M. C., Oct 2013, In: Journal of Marketing Research. 50, 5, p. 627-643Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 53 - 2011
- Published
Unstructured direct elicitation of decision rules
Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 24 - 2003
- Published
A temporal dynamic model of spousal family purchase-decision behavior
Su, C., Fern, E. F. & Ye, K., Aug 2003, In: Journal of Marketing Research. 40, 3, p. 268-281Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 52