Journal of Marketing

Journal of Marketing

ISSNs: 0022-2429

Additional searchable ISSN (Electronic): 1547-7185

American Marketing Association, United States

Scopus rating (2022): CiteScore 22.1 SJR 10.802 SNIP 4.716


Journal Metrics

Research Output

  1. 2021
  2. Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

    Ryoo, J. H., Wang, X. & Lu, S., Mar 2021, In: Journal of Marketing. 85, 2, p. 70-88

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 24