Journal of Marketing
Journal of Marketing
ISSNs: 0022-2429
Additional searchable ISSN (Electronic): 1547-7185
American Marketing Association, United States
Scopus (2020), Scopus (2020), Scopus rating (2021)
Journal
Research Output
- 2020
- Published
When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes
Wong, V. C., Su, L. & Lam, H. P., Sep 2020, In : Journal of Marketing. 84, 5, p. 137-153 17 p.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- Published
Effects of Contract Ambiguity in Interorganizational Governance
Zheng, X. V., Griffith, D. A., Ge, L. & Benoliel, U., Jul 2020, In : Journal of Marketing. 84, 4, p. 147-167Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2 - 2012
- Published
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Yang, Z., Su, C. & Fam, K., May 2012, In : Journal of Marketing. 76, 3, p. 41-55Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 139 - 2011
- Published
The effects of business and political ties on firm performance: Evidence from China
Sheng, S., Zhou, K. Z. & Li, J. J., Jan 2011, In : Journal of Marketing. 75, 1, p. 1-15Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 537