Journal of International Consumer Marketing
Journal of International Consumer Marketing
ISSNs: 0896-1530
Additional searchable ISSN (electronic): 1528-7068
Routledge, United States
Scopus rating (2023): CiteScore 7.6 SJR 0.771 SNIP 1.132
Journal
Research Output
- 2021
- Published
The Features and Effectiveness of Chinese Language Online Recommendations
Ng, R., Prendergast, G. P. & Chang, L. M. K., 2021, In: Journal of International Consumer Marketing. 33, 4, p. 371–385 15 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 2 - 2006
Images of the contemporary woman in advertising in China a Content analysis
Kineta, H. & Stella, Y. L., 25 Nov 2006, In: Journal of International Consumer Marketing. 19, 2, p. 7-28Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 30- 2005
- Published
Brand choice of older Chinese consumers
Yang, Z., Zhou, N. & Chen, J., 2005, In: Journal of International Consumer Marketing. 17, 4, p. 65-81Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 21 - 2004
- Published
A comparison of shopping behavior in Xi’an and Hong Kong malls: Utilitarian versus non-utilitarian shoppers
Tsang, A. S. L., Zhuang, G., Li, F. & Zhou, N., 15 Jan 2004, In: Journal of International Consumer Marketing. 16, 1, p. 29-46Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - 1993
Consumer Behavior in Canada's Cultural Mosiac: An Introduction to the Special Issue
Sparkman, Jr., R. M. & Zhou, N., 1993, In: Journal of International Consumer Marketing. 5, 3, p. 9-13Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
What Types of Product Information Do Nova Scotians Want from Advertising?
Zhou, N., Sparkman, Jr., R. M. & Follows, S. B., 1993, In: Journal of International Consumer Marketing. 5, 3, p. 55-87Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
- 1991
Response to ”The Two Nations of Canada vs. The Nine Nations of North America
Sparkman, Jr., R. M. & Zhou, N., 1991, In: Journal of International Consumer Marketing. 3, 3, p. 141-143Research output: Journal Publications and Reviews › Comment/debate