Journal of Interactive Marketing
Journal of Interactive Marketing
ISSNs: 1094-9968
Additional searchable ISSN (Electronic): 1520-6653
Elsevier Inc., United States
Scopus rating (2021): CiteScore 12.8 SJR 3.62 SNIP 3.266
Journal
Research Output
- 2020
- Published
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention
Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 14 - 2019
- Published
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game
Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 5 - Published
Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
Wang, W., Li, G., Fung, R. Y. K. & Cheng, T. C. E., Aug 2019, In: Journal of Interactive Marketing. 47, p. 84-101Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 8 - Published
Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In: Journal of Interactive Marketing. 46, p. 101-112Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 28 - 2018
- Published
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, 1, p. 52-68Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 19 - 2015
- Published
Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2015, In: Journal of Interactive Marketing. 31, p. 42-62Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 53 - 2001
Characteristics of virtual experience in electronic commerce: A protocol analysis
Li, H., Daugherty, T. & Biocca, F., Jun 2001, In: Journal of Interactive Marketing. 15, 3, p. 13-30Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 307