Journal of Interactive Marketing

Journal of Interactive Marketing

ISSNs: 1094-9968

Additional searchable ISSN (Electronic): 1520-6653

Elsevier Inc., United States

Scopus rating (2021): CiteScore 12.8 SJR 3.62 SNIP 3.266

Journal

Journal Metrics

Research Output

  1. 2020
  2. Published

    To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention

    Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 6
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  3. 2019
  4. Published

    Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

    Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
    Check@CityULib
  5. Published

    Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition

    Wang, W., Li, G., Fung, R. Y. K. & Cheng, T. C. E., Aug 2019, In: Journal of Interactive Marketing. 47, p. 84-101

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 7
    Check@CityULib
  6. Published

    Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation

    Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In: Journal of Interactive Marketing. 46, p. 101-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 16
    Check@CityULib
  7. 2018
  8. Published

    Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, p. 52-68

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 15
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  9. 2015
  10. Published

    Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2015, In: Journal of Interactive Marketing. 31, p. 42-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 44
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  11. 2001
  12. Characteristics of virtual experience in electronic commerce: A protocol analysis

    Li, H., Daugherty, T. & Biocca, F., Jun 2001, In: Journal of Interactive Marketing. 15, 3, p. 13-30

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 287
    Check@CityULib