Journal of Interactive Marketing

Journal of Interactive Marketing

ISSNs: 1094-9968

Additional searchable ISSN (Electronic): 1520-6653

Elsevier Inc., United States

Scopus rating (2021): CiteScore 12.8 SJR 3.62 SNIP 3.266

Journal

Journal Metrics
1 - 7 out of 7Page size: 20

Research Output

  1. 2020
  2. Published

    To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention

    Zhao, H., Jiang, L. & Su, C., May 2020, In: Journal of Interactive Marketing. 50, p. 45-64

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 14
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  3. 2019
  4. Published

    Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

    Wang, D., Yang, Z. & Ding, Z., Nov 2019, In: Journal of Interactive Marketing. 48, p. 106-119

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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  5. Published

    Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition

    Wang, W., Li, G., Fung, R. Y. K. & Cheng, T. C. E., Aug 2019, In: Journal of Interactive Marketing. 47, p. 84-101

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  6. Published

    Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation

    Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In: Journal of Interactive Marketing. 46, p. 101-112

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 28
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  7. 2018
  8. Published

    Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2018, In: Journal of Interactive Marketing. 43, 1, p. 52-68

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 19
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  9. 2015
  10. Published

    Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

    Chan, K. W., Li, S. Y. & Zhu, J. J., Aug 2015, In: Journal of Interactive Marketing. 31, p. 42-62

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 53
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  11. 2001

  12. Characteristics of virtual experience in electronic commerce: A protocol analysis

    Li, H., Daugherty, T. & Biocca, F., Jun 2001, In: Journal of Interactive Marketing. 15, 3, p. 13-30

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 307
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