Journal of Global Marketing

Journal of Global Marketing

ISSNs: 0891-1762

Additional searchable ISSN (Electronic): 1528-6975

Routledge, United States

Scopus rating (2021): CiteScore 3.7 SJR 0.663 SNIP 1.213

Journal

Journal Metrics
1 - 9 out of 9Page size: 20

Research Output

  1. 2011
  2. Published

    The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention: Evidence from China's auto industry

    Li, Y., Wang, X. & Yang, Z., Jan 2011, In: Journal of Global Marketing. 24, 1, p. 58-68

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 32
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  3. 2010
  4. Published

    The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image

    Wang, X. & Yang, Z., 2010, In: Journal of Global Marketing. 23, 3, p. 177-188

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 106
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  5. 2009
  6. Published

    Competition between foreign and domestic brands: A study of consumer purchases in China

    Chan, T., Cui, G. & Zhou, N., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 181-197

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 16
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  7. Published

    The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market

    Wang, X., Yang, Z. & Liu, N. R., Jul 2009, In: Journal of Global Marketing. 22, 3, p. 199-215

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 51
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  8. 2005
  9. Published

    Market orientation, competitive strategy and firm performance: An empirical study of Chinese firms

    Ge, G. L. & Ding, D. Z., 2005, In: Journal of Global Marketing. 18, 3-4, p. 115-142

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 35
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  10. 2004
  11. Published

    Employee's perceptions of market orientation in a transitional economy: China as an example

    Zhou, K. Z., Li, J. J. & Zhou, N., 2004, In: Journal of Global Marketing. 17, 4, p. 5-22

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 13
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  12. 2001
  13. Published

    Dynamic and Responsive Firm Strategy: A Case Study of Hong Kong and China Collaborations in Pearl River Delta

    Lo, W. W. L., Naidu, G. M. & Yam, R. C. M., 2001, In: Journal of Global Marketing. 14, 4, p. 27-48

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  14. 2000
  15. Published

    Effects of the Value Chain in International Joint Ventures: The Case of the Electronic and FMCG Sectors

    Yan, Y. & Child, J., 2000, In: Journal of Global Marketing. 14, 1-2, p. 37-56

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 2
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  16. Published

    Twenty Years of Research on Marketing in China: A Review and Assessment of Journal Publications

    Ouyang, M., Zhou, D. & Zhou, N., 2000, In: Journal of Global Marketing. 14, 1-2, p. 187-199

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 15
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