Journal of Advertising Research

Journal of Advertising Research

ISSNs: 0021-8499

Additional searchable ISSN (electronic): 1740-1909

World Advertising Research Center, United States

Scopus rating (2023): CiteScore 4.2 SJR 1.097 SNIP 0.823

Journal

Journal Metrics

Research Output

  1. 2012
  2. Benchmarking the use of QR code in mobile promotion: Three studies in Japan

    Okazaki, S., Li, H. & Hirose, M., 2012, In: Journal of Advertising Research. 52, 1, p. 102-117

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 51
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  3. 2011
  4. Regulating political symbols: China's advertising law and politicized advertising

    Zhao, X. & Wang, J., 2011, In: Journal of Advertising Research. 51, 4, p. 624-633

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  5. The interactive web: Toward a new discipline

    Li, H., 2011, In: Journal of Advertising Research. 51, SUPPL. 1, p. 13-26

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 14
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  6. 2002
  7. Using corporate websites for export marketing

    Dou, W., Nielsen, U. & Tan, C. M., 2002, In: Journal of Advertising Research. 42, 5, p. 105-115

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 36
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  8. 2001
  9. How smart are "smart banners"?

    Dou, W., Linn, R. & Yang, S., Jul 2001, In: Journal of Advertising Research. 41, 4, p. 31-43

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 33
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  10. 1998
  11. Interactive functions and their impacts on the appeal of internet presence sites

    Ghose, S. & Dou, W., Mar 1998, In: Journal of Advertising Research. 38, 2, p. 29-43

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 350
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