Journal of Advertising Research

Journal of Advertising Research

ISSNs: 0021-8499

Additional searchable ISSN (electronic): 1740-1909

World Advertising Research Center, United States

Scopus rating (2023): CiteScore 4.2 SJR 1.097 SNIP 0.823

Journal

Journal Metrics

Research Output

  1. 2019
  2. Published

    Converting People-Meter Data From Per-Minute to Per-Second Analysis: A Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness

    Song, L., Zhou, P., Tso, G. & Lo, H., Mar 2019, In: Journal of Advertising Research. 59, 1, p. 53-72

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
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  3. 2011
  4. Published

    Consumer adoption intentions toward the internet in China: The effects of impersonal and interpersonal communication channels

    Wei, Y., Frankwick, G. L., Gao, T. & Zhou, N., 2011, In: Journal of Advertising Research. 51, 4, p. 594-607

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  5. 2007
  6. Published

    The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

    Hung, K. H. & Li, S. Y., Dec 2007, In: Journal of Advertising Research. 47, 4

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 276
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  7. Published

    Television audience satisfaction: Antecedents and consequences

    Lu, X. & Lo, H., 2007, In: Journal of Advertising Research. 47, 3, p. 354-363

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 15
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  8. Published

    Using brand websites to build brands online: A product versus service brand comparison

    Dou, W. & Krishnamurthy, S., 2007, In: Journal of Advertising Research. 47, 2, p. 193-206

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 55
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  9. 2005
  10. Published

    The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

    Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In: Journal of Advertising Research. 45, 2, p. 211-221

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 25
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  11. 2004
  12. Published

    Will internet users pay for online content?

    Dou, W., Dec 2004, In: Journal of Advertising Research. 44, 4, p. 349-359

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 68
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