Journal of Advertising Research

Journal of Advertising Research

ISSNs: 0021-8499

Additional searchable ISSN (Electronic): 1740-1909

World Advertising Research Center, United States

Scopus rating (2018): CiteScore 1.94 SJR 0.958 SNIP 1.169

Journal

Journal Metrics

Research Output

  1. 2019
  2. Published

    Converting People-Meter Data From Per-Minute to Per-Second Analysis: A Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness

    Song, L., Zhou, P., Tso, G. & Lo, H., Mar 2019, In : Journal of Advertising Research. 59, 1, p. 53-72

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

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  3. 2012
  4. Benchmarking the use of QR code in mobile promotion: Three studies in Japan

    Okazaki, S., Li, H. & Hirose, M., 2012, In : Journal of Advertising Research. 52, 1, p. 102-117

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 29
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  5. 2011
  6. Published

    Consumer adoption intentions toward the internet in China: The effects of impersonal and interpersonal communication channels

    Wei, Y., Frankwick, G. L., Gao, T. & Zhou, N., 2011, In : Journal of Advertising Research. 51, 4, p. 594-607

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 6
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  7. Regulating political symbols: China's advertising law and politicized advertising

    Zhao, X. & Wang, J., 2011, In : Journal of Advertising Research. 51, 4, p. 624-633

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 3
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  8. The interactive web: Toward a new discipline

    Li, H., 2011, In : Journal of Advertising Research. 51, SUPPL. 1, p. 13-26

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 7
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  9. 2007
  10. Published

    The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

    Hung, K. H. & Li, S. Y., Dec 2007, In : Journal of Advertising Research. 47, 4

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 176
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  11. Published

    Television audience satisfaction: Antecedents and consequences

    Lu, X. & Lo, H., 2007, In : Journal of Advertising Research. 47, 3, p. 354-363

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 9
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  12. Published

    Using brand websites to build brands online: A product versus service brand comparison

    Dou, W. & Krishnamurthy, S., 2007, In : Journal of Advertising Research. 47, 2, p. 193-206

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 43
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  13. 2005
  14. Published

    The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

    Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In : Journal of Advertising Research. 45, 2, p. 211-221

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)Not applicablepeer-review

    Scopus citations: 16
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  15. 2004
  16. Published

    Will internet users pay for online content?

    Dou, W., Dec 2004, In : Journal of Advertising Research. 44, 4, p. 349-359

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 39
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  17. 2002
  18. Using corporate websites for export marketing

    Dou, W., Nielsen, U. & Tan, C. M., 2002, In : Journal of Advertising Research. 42, 5, p. 105-115

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 34
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  19. 2001
  20. How smart are "smart banners"?

    Dou, W., Linn, R. & Yang, S., Jul 2001, In : Journal of Advertising Research. 41, 4, p. 31-43

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 26
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  21. 1998
  22. Interactive functions and their impacts on the appeal of internet presence sites

    Ghose, S. & Dou, W., Mar 1998, In : Journal of Advertising Research. 38, 2, p. 29-43

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 301
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