Journal of Advertising Research
Journal of Advertising Research
ISSNs: 0021-8499
Additional searchable ISSN (Electronic): 1740-1909
World Advertising Research Center, United States
Scopus rating (2021): CiteScore 4.3 SJR 1.332 SNIP 1.592
Journal
Research Output
- 2019
- Published
Converting People-Meter Data From Per-Minute to Per-Second Analysis: A Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness
Song, L., Zhou, P., Tso, G. & Lo, H., Mar 2019, In: Journal of Advertising Research. 59, 1, p. 53-72Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3 - 2012
Benchmarking the use of QR code in mobile promotion: Three studies in Japan
Okazaki, S., Li, H. & Hirose, M., 2012, In: Journal of Advertising Research. 52, 1, p. 102-117Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 42- 2011
- Published
Consumer adoption intentions toward the internet in China: The effects of impersonal and interpersonal communication channels
Wei, Y., Frankwick, G. L., Gao, T. & Zhou, N., 2011, In: Journal of Advertising Research. 51, 4, p. 594-607Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 9 Regulating political symbols: China's advertising law and politicized advertising
Zhao, X. & Wang, J., 2011, In: Journal of Advertising Research. 51, 4, p. 624-633Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3The interactive web: Toward a new discipline
Li, H., 2011, In: Journal of Advertising Research. 51, SUPPL. 1, p. 13-26Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 14- 2007
- Published
The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes
Hung, K. H. & Li, S. Y., Dec 2007, In: Journal of Advertising Research. 47, 4Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 259 - Published
Television audience satisfaction: Antecedents and consequences
Lu, X. & Lo, H., 2007, In: Journal of Advertising Research. 47, 3, p. 354-363Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 15 - Published
Using brand websites to build brands online: A product versus service brand comparison
Dou, W. & Krishnamurthy, S., 2007, In: Journal of Advertising Research. 47, 2, p. 193-206Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 53 - 2005
- Published
The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Yang, Z., Bi, Z. & Zhou, N., Jun 2005, In: Journal of Advertising Research. 45, 2, p. 211-221Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 23 - 2004
- Published
Will internet users pay for online content?
Dou, W., Dec 2004, In: Journal of Advertising Research. 44, 4, p. 349-359Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 59 - 2002
Using corporate websites for export marketing
Dou, W., Nielsen, U. & Tan, C. M., 2002, In: Journal of Advertising Research. 42, 5, p. 105-115Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 36- 2001
How smart are "smart banners"?
Dou, W., Linn, R. & Yang, S., Jul 2001, In: Journal of Advertising Research. 41, 4, p. 31-43Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 32- 1998
Interactive functions and their impacts on the appeal of internet presence sites
Ghose, S. & Dou, W., Mar 1998, In: Journal of Advertising Research. 38, 2, p. 29-43Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 346