Journal of Advertising

Journal of Advertising

ISSNs: 0091-3367

Additional searchable ISSN (electronic): 1557-7805

Routledge, United States

Scopus rating (2023): CiteScore 11.2 SJR 2.911 SNIP 2.436

Journal

Journal Metrics
1 - 16 out of 16Page size: 20

Research Output

  1. 2013

  2. Audio and visual distractions and implicit brand memory: A study of video game players

    Choi, Y. K., Lee, S. M. & Li, H., 3 Apr 2013, In: Journal of Advertising. 42, 2-3, p. 219-227

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 33
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  3. Published

    Advertiser risk taking, campaign originality, and campaign performance

    Wang, G., Dou, W., Li, H. & Zhou, N., 2013, In: Journal of Advertising. 42, 1, p. 42-53

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 25
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  4. 2011
  5. Published

    Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent

    Hung, K., Li, S. & Tse, D., 1 Oct 2011, In: Journal of Advertising. 40, 3, p. 99-112

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 96
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  6. 2009

  7. Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

    Okazaki, S., Li, H. & Hirose, M., 1 Dec 2009, In: Journal of Advertising. 38, 4, p. 63-77

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 221
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  8. 2008
  9. Published

    The effect of agency creativity on campaign outcomes the moderating role of market conditions

    Li, H., Dou, W., Wang, G. & Zhou, N., Dec 2008, In: Journal of Advertising. 37, 4, p. 109-120

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 28
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  10. 2006
  11. Published

    Effects of comparative advertising in high-and low-cognitive elaboration conditions

    Chow, C. W. C. & Luk, C.-L., Jun 2006, In: Journal of Advertising. 35, 2, p. 55-67

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 46
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  12. Published

    Generational and regional differences in media consumption patterns of Chinese Generation X consumers

    Dou, W., Wang, G. & Zhou, N., Jun 2006, In: Journal of Advertising. 35, 2, p. 101-110

    Research output: Journal Publications and Reviews › RGC 62 - Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 93
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  13. Introduction to the special section on the economic dimensions of advertising media audiences

    Wildman, S. S., Li, H. & Napoli, P. M., Jun 2006, In: Journal of Advertising. 35, 2

    Research output: Journal Publications and Reviews › Editorial Preface

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  14. 2005

  15. Visual differences in U.S. and Chinese televisioncommercials

    Zhou, S., Zhou, P. & Xue, F., Mar 2005, In: Journal of Advertising. 34, 1, p. 112-119

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 37
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  16. 2004
  17. Published

    Chinese consumer readings of global and local advertising appeals

    Zhou, N. & Belk, R. W., Sept 2004, In: Journal of Advertising. 33, 3, p. 63-76

    Research output: Journal Publications and Reviews › RGC 62 - Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 317
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  18. Congruence effects in sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

    Rifon, N. J., Choi, S. M., Trimble, C. S. & Li, H., Mar 2004, In: Journal of Advertising. 33, 1, p. 29-42

    Research output: Journal Publications and Reviews › RGC 62 - Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 739
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  19. 2003
  20. Published

    Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China

    Zhou, N., Zhou, D. & Ouyang, M., Jun 2003, In: Journal of Advertising. 32, 2, p. 45-54

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 24
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  21. 2002
  22. Published

    Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads

    Edwards, S. M., Li, H. & Lee, J.-H., Sept 2002, In: Journal of Advertising. 31, 3, p. 82-95

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 689
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  23. Published

    Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence

    Li, H., Daugherty, T. & Biocca, F., Sept 2002, In: Journal of Advertising. 31, 3, p. 43-57

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 536
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  24. Published

    Measuring the intrusiveness of advertisements: Scale development and validation

    Li, H., Edwards, S. M. & Lee, J.-H., Jun 2002, In: Journal of Advertising. 31, 2, p. 35-46

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 185
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  25. 1986

  26. CHINESE MANAGERS' ATTITUDES TOWARD ADVERTISING IN CHINA

    Semenik, R. J., Zhou, N. & Moore, W. L., 1986, In: Journal of Advertising. 15, 4, p. 56-62

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 44
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