International Marketing Review

International Marketing Review

ISSNs: 0265-1335

Additional searchable ISSN (Electronic): 1758-6763

Emerald Group Publishing Limited, United Kingdom

Scopus rating (2022): CiteScore 8.5 SJR 1.309 SNIP 1.373

Journal

Journal Metrics
1 - 6 out of 6Page size: 20

Research Output

  1. 2021
  2. Published

    Contextual influences on marketing and consumerism: an East Asian perspective

    Zhou, W., Yang, Z. & Hyman, M. R., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 641-656

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 3
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  3. Published

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 10
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  4. 2008
  5. Published

    A meta-analysis of effect sizes in international marketing experiments

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 19
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  6. Published

    Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

    Zhuang, G., Wang, X., Zhou, L. & Zhou, N., 2008, In: International Marketing Review. 25, 4, p. 441-457

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 58
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  7. Published

    Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 4, p. 458-474

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 132
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  8. 2001
  9. Published

    International marketing serials: A retrospective

    Hyman, M. R. & Yang, Z., 2001, In: International Marketing Review. 18, 6, p. 667-716

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 16
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