International Marketing Review

International Marketing Review

ISSNs: 0265-1335

Additional searchable ISSN (electronic): 1758-6763

Emerald Group Publishing Limited, United Kingdom

Scopus rating (2023): CiteScore 8.7 SJR 1.386 SNIP 1.412

Journal

Journal Metrics
1 - 8 out of 8Page size: 20

Research Output

  1. 2021
  2. Published

    Contextual influences on marketing and consumerism: an East Asian perspective

    Zhou, W., Yang, Z. & Hyman, M. R., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 641-656

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 7
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  3. Published

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 20
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  4. 2009

  5. The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries

    Chandra, Y., Styles, C. & Wilkinson, I., 2009, In: International Marketing Review. 26, 1, p. 30-61

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 283
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  6. 2008
  7. Published

    A meta-analysis of effect sizes in international marketing experiments

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 3, p. 276-291

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 23
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  8. Published

    Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

    Zhuang, G., Wang, X., Zhou, L. & Zhou, N., 2008, In: International Marketing Review. 25, 4, p. 441-457

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 73
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  9. Published

    Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

    Wang, X. & Yang, Z., 2008, In: International Marketing Review. 25, 4, p. 458-474

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 159
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  10. 2003

  11. Consumer patronage of ethnic portals

    Dou, W., Yoo, B. & Liangyu, M., 2003, In: International Marketing Review. 20, 6, p. 661-667+580+582+585

    Research output: Journal Publications and Reviews › RGC 62 - Review of books or of software (or similar publications/items) › peer-review

    Scopus citations: 6
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  12. 2001
  13. Published

    International marketing serials: A retrospective

    Hyman, M. R. & Yang, Z., 2001, In: International Marketing Review. 18, 6, p. 667-716

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 16
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