International Journal of Internet Marketing and Advertising

International Journal of Internet Marketing and Advertising

ISSNs: 1477-5212

Additional searchable ISSN (Electronic): 1741-8100

Inderscience Publishers, United Kingdom

Scopus rating (2021): CiteScore 1.2 SJR 0.277 SNIP 0.395

Journal

Journal Metrics
1 - 3 out of 3Page size: 20

Research Output

  1. 2012
  2. Published

    A two-path model on the effects of positivity and empathy reflected by online reviews: A choice mechanism perspective

    Wang, X., Chow, C. W. & Yang, Z., Jun 2012, In: International Journal of Internet Marketing and Advertising. 7, 3, p. 260-277

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
    Check@CityULib
  3. 2006
  4. Published

    Attitudes towards internet advertising: A cross-cultural study

    Guo, G., Cheung, F. S., Leung, W. & Chow, C. W., 2006, In: International Journal of Internet Marketing and Advertising. 3, 2, p. 158-176

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 7
    Check@CityULib

  5. Mobile phones and mobile advertising: An Asian perspective

    Li, H. & Lee, K., 2006, In: International Journal of Internet Marketing and Advertising. 3, 2, p. 177-192

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
    Check@CityULib