International Journal of Internet Marketing and Advertising

International Journal of Internet Marketing and Advertising

ISSNs: 1477-5212

Additional searchable ISSN (electronic): 1741-8100

Inderscience Publishers, United Kingdom

Scopus rating (2022): CiteScore 1.5 SJR 0.251 SNIP 0.392

Journal

Journal Metrics

Research Output

  1. 2012
  2. Published

    A two-path model on the effects of positivity and empathy reflected by online reviews: A choice mechanism perspective

    Wang, X., Chow, C. W. & Yang, Z., Jun 2012, In: International Journal of Internet Marketing and Advertising. 7, 3, p. 260-277

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  3. 2006
  4. Published

    Attitudes towards internet advertising: A cross-cultural study

    Guo, G., Cheung, F. S., Leung, W. & Chow, C. W., 2006, In: International Journal of Internet Marketing and Advertising. 3, 2, p. 158-176

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 7
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  5. Mobile phones and mobile advertising: An Asian perspective

    Li, H. & Lee, K., 2006, In: International Journal of Internet Marketing and Advertising. 3, 2, p. 177-192

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 8
    Check@CityULib