International Journal of Advertising

International Journal of Advertising

ISSNs: 0265-0487

Routledge, United Kingdom

Scopus rating (2020): CiteScore 6.2 SJR 1.312 SNIP 2.117

Journal

Journal Metrics

Research Output

  1. 2012
  2. The effect of 3-D product visualisation on the strength of brand attitude

    Lee, K., Li, H. & Edwards, S. M., 2012, In: International Journal of Advertising. 31, 2, p. 377-396

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 12
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  3. 2010
  4. Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S

    Chang, C. & Li, H., 2010, In: International Journal of Advertising. 29, 3, p. 451-472

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 23
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  5. 2009
  6. Internet advertising strategy of multinationals in China: A cross-cultural analysis

    Li, H., Li, A. & Zhao, S., 2009, In: International Journal of Advertising. 28, 1

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 34
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  7. 1992
  8. Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising

    Zhou, N. & Chen, M. V. T., 1992, In: International Journal of Advertising. 11, 4, p. 343-354

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 30
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