International Journal of Advertising

International Journal of Advertising

ISSNs: 0265-0487

Routledge, United Kingdom

Scopus rating (2020): CiteScore 6.2 SJR 1.312 SNIP 2.117

Journal

Journal Metrics
1 - 9 out of 9Page size: 20

Research Output

  1. 2022
  2. Published

    Commercial audience retention of television programs: measurement and prediction

    Song, L., Shi, Y. & Tso, G. K. F., 2022, In: International Journal of Advertising. 41, 3, p. 435-461

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 1
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  3. 2012
  4. Published

    Enhancing memorability: Do remaining duration prompts affect advertising recall?

    Yu, R., Chan, A. H. S., Zhao, P. & Gao, Y., 2012, In: International Journal of Advertising. 31, 4, p. 861-876

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 5
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  5. Published

    Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

    Chia, S. C., Chay, Y. T., Cheong, P. K., Cheong, W. Y. & Sok, K., 2012, In: International Journal of Advertising. 31, 1, p. 189-211

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 8
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  6. The effect of 3-D product visualisation on the strength of brand attitude

    Lee, K., Li, H. & Edwards, S. M., 2012, In: International Journal of Advertising. 31, 2, p. 377-396

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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  7. 2010

  8. Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the U.S

    Chang, C. & Li, H., 2010, In: International Journal of Advertising. 29, 3, p. 451-472

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 23
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  9. 2009

  10. Internet advertising strategy of multinationals in China: A cross-cultural analysis

    Li, H., Li, A. & Zhao, S., 2009, In: International Journal of Advertising. 28, 1

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 34
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  11. 2008
  12. Published

    Client following revisited: A study of transnational advertising agencies in China

    Cheung, F. S. L., Mirza, H. & Leung, W., 2008, In: International Journal of Advertising. 27, 4, p. 593-628

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 12
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  13. 1995
  14. Published

    Canadian Matchmaker Advertisements: The More Things Change, The More They Remain the Same

    Zhou, N. & Abdullah, Z., 1 Jan 1995, In: International Journal of Advertising. 14, 4, p. 334-348

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 4
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  15. 1992

  16. Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising

    Zhou, N. & Chen, M. V. T., 1992, In: International Journal of Advertising. 11, 4, p. 343-354

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

    Scopus citations: 30
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