Advances in International Marketing

Advances in International Marketing

ISSNs: 1474-7979

Emerald Group Publishing Limited, United Kingdom

Scopus rating (2016): CiteScore 0.5 SJR 0.184 SNIP 0.284

Journal

Journal Metrics
1 - 2 out of 2Page size: 20

Research Output

  1. 2011
  2. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X. & YANG, Z., Mar 2011, In: Advances in International Marketing. 21, p. 137 - 153

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

    Scopus citations: 8
    Check@CityULib
  3. Published

    The impact of brand credibility and brand personality on purchase intention: An empirical study in China

    Wang, X. & Yang, Z., 2011, In: Advances in International Marketing. 21, p. 137-153

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

    Scopus citations: 8
    Check@CityULib