20251119 - Complaint about failing to disclose loot box presence upheld by UK Advertising Standards Authority

XIAO, Leon Y. (Participant)

School of Creative Media

Impact: Public policy impacts

Description of impact

The UK Advertising Standards Authority upheld a complaint about failing to disclose loot box presence.

Category of impact	Public policy impacts

Documents & Links

https://www.asa.org.uk/rulings/kabam-games-inc-a25-1295667-kabam-games-inc.html