20231004 - Complaints on Hutch Games upheld by the UK Advertising Standards Authority

XIAO, Leon Y. (Participant)

School of Creative Media

Impact

Description of impact

The UK Advertising Standards Authority (the advertising self-regulator) has upheld two complaints I made regarding how Hutch Games failed to make disclosures about the presence of loot boxes within two of its games.

Documents & Links

https://www.asa.org.uk/rulings/hutch-games-ltd-a23-1196857-hutch-games-ltd.html
https://www.asa.org.uk/rulings/hutch-games-ltd-a23-1196862-hutch-games-ltd.html

20231004 - Complaints on Hutch Games upheld by the UK Advertising Standards Authority

Description of impact

Documents & Links

Related Content

Research output

Beneath the label: unsatisfactory compliance with ESRB, PEGI and IARC industry self-regulation requiring loot box presence warning labels by video game companies